We create a target list of max twenty co's that we approve to own.

From the target list, we will own a max of ten if we are lucky and get the opportunity.

Once we develop a deep conviction through our process, we actively work on challenging the market about it. 

Occasionally, we challenge the management about a strategic piece of the puzzle they overlooked. (trying to help and not replace)

What is our process?

• We notice a mega transformation in any industry. develop a vision/thesis about the future.

• Learn the ecosystem around this transformation and size up the potential market 

• Find the companies that will benefit most from the future thesis- We are looking for scarcity. 

• Find the best Co's in the space- get to know it "better" than the owner/founder. 

• Identify the product-market fit catalyst to figure up the hyper-growth phase.

• Define and understand the company's edge/competitive advantage/scarcity/moat by studying the competition. Articulate why they will be a winner in the market share race.

• Look for a founder/owner's purpose-led company behavior- interact and test the team's integrity. 

• Develop an iron conviction while interacting with people who think differently and evaluating non-stop

• Create the content to support our conviction and welcome use by the company or others 

• Apply our trading methodology to optimize company cycles and create a smoother ride

• In case of being wrong (team, business model, industry, future thesis, product-market fit)- get out immediately, no matter the loss. In some cases, we may re-enter.